As the Director of Communication, Krystal leads a team of enthusiastic and compassionate individuals dedicated to honoring the Heroes of donation, their families, and the second chance given to recipients. Her team cultivates creative ways to educate, inspire, and offer hope to our community.
Cau has more than 13 years of experience in marketing and communications, specifically in strategic development, content creation, and public relations. Although born and raised in England, Krystal spent most of her career in New York City, transforming companies through powerful and tactical messaging. Krystal believes in the value of investing her time and focus in both her team and our community, cultivating relationships, and building partnerships for long-term success. She has uniquely navigated leading brands, including Peloton and Belvedere, as they evolved to serve a global market. She is passionate about thinking outside of the box to amplify both traditional and non-traditional marketing concepts. Prior to joining the SHSC team, Krystal served as the Director of NP Strategy located in downtown Charleston, SC. She was responsible for strategy development and concept design of both internal and external communications for various organizations, including We Are Sharing Hope SC.
Krystal is incredibly inspired by the work, time, and effort the SHSC team has put into honoring the gift of organ, eye, and tissue donation. She is passionate about serving her community and understands the importance of elevating our mission and the donation experience to best serve the people of South Carolina.
Krystal’s Areas of Expertise: Brand management, marketing and communications, media
